featured work

The biggest compliment I ever received was from an art director at Tracy Locke. “Your writing has balls,” she said at a party after a co...

When our photographer Joel made his version of the classic Sloppy Joe for us at the office, we couldn’t resist. The Sloppy ‘Joel’ was ...

After last year’s successful debut, Southern Blackberry Cobbler has been put back on the menu at Cowboy Chicken until January 2104. Don’...

Design and Branding

At the heart, we are a branding and design advertising firm. Compelling design is the cornerstone, so we pour everything we’ve got into creating a strong branding foundation – research, strategy, design, copy, and photography. Every tool we need is in-house.

photography and video

Great design needs specific photography – to us, stock photography just doesn’t cut it. That’s why we incorporated customized photography and HD video into our tool kit. We have experience shooting, editing, and creating motion graphics for both international brands and small clients alike.

web design & development

Our designers direct the design and development of your website from concept to completion. It’s a tad unorthodox, but we’ve found that it’s crucial to have the web and design department work hand in hand throughout the process. The website you approved, is the website you’ll get.

work

we breed brands

return

photo web video

MOOYAH

Burgers • Fries • Shakes

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SMU

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Half Pint Palates

A Lifetime of Flavor Exploration

Half Pint Palates creates flavorful nourishing clean food delivered direct to your door for BABIES, TODDLERS & SENIORS.

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The Ranch

at Las Colinas

Our kitchen’s leadership establishes relationships with the state’s best farmers, ranchers, fishermen, and other food providers and keeps a finger on the pulse of Texas agricultural productions.

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Nestle Toll House Cafe

Dessert Experience

Nestle Toll House Cafe is dedicated to provide delicious dessert experiences.

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Regus

Regus provides flexible work spaces such as executive suites, virtual offices and conference rooms worldwide in over 1500 locations.

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Raising Canes

Raising Canes

Fast-food restaurant chain founded in Baton Rouge, Louisiana in 1996. The menu revolves entirely around high-quality, specialty chicken fingers as its one main course.

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Cowboy Chicken

Cater & Delivery

Fast-casual restaurant based in Dallas specializing in all natural, hand-seasoned, wood fired rotisserie chicken.

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Main Event

restaurant

A one stop entertainment destination for families and large groups. They offer lazer tag, bowling, food and billiards as well as event hosting

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Twin Peaks

Restaurants

Sports bar and grill that serves made-from-scratch meals and ice cold beer. The restaurant boasts scenic views of sports on HD TVs and the beautiful Twin Peaks Girls.

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about us

Blog

What’s in a Brand?

entry 01/15/2014 : brand development,

Harry McCann used the slogan “The truth well told” to describe the ultimate goal of advertising. This idea, we believe, goes beyond selling a product and reaches into a company’s identity. The best brands not only tell the truth about their products but about themselves as well.

“A brand is more than just a logo,” Micah Wimberley, creative director at Culture Farm explains, “It’s what you are but mostly how your customers perceive you.” Often, a customer sees a brand differently from how a company sees itself and a company’s ultimate goal should be to streamline both perceptions into a unified brand identity.

That customer gaze defines a shift in focus that’s causing companies such as P&G, Unilever and even Coke to step up their own brand building. John Marshall and Rick Wise at Lippincott discuss these new priorities: “People matter as much as products,” they say. “In today’s radically transparent business environment, understanding a company’s integrity, values and, most importantly, intentions, matters more than ever.” It seems that customer service in the traditional sense can no longer be relegated to just one department. “For customers,” Marshall and Wise continue, “the purpose of the company can often be as important as the performance of its products. For employees, there is a heightened need for a corporate brand that connects.” Developing a clear and relatable brand image impacts everyone involved in new ways because the way we connect to each other has changed.

Mobile devices and social media platforms have permanently changed the way customers interact with brands. “In the same way that Twitter profoundly changed the news,” says Kyle Wong, founder and CEO of Pixlee, “the exponential rise of user photos and videos has deeply altered the way consumers experience brands.” This revolution has given people the power to influence a brand like never before. Ultimately, Wong explains, this new balance of power will have the ability to “convert customers into brand champions who love the brand even more than they love the products.”

The ability to obtain “brand champions” is the purpose behind developing a comprehensive brand identity. These changes in how customers connect with the brands they love make the first steps of brand building more efficient. Integrating who a brand feels they are with who their customers feel they are, Wimberley explains, is best tackled in collaboration between the client and agency. Determining public opinion and researching competitors precede a daylong brainstorming meeting filled with a series of development activities designed to streamline the brand’s purpose and meaning. In such a meeting, we use company goals, public perception, market research and brainstorming to produce a framework around which all future work will be built.

Only then does creative work begin. “Our job is to pack as much of a brand’s personality and meaning into the simplest form,” Wimberley continues, “it’s tricky because essentially you’re creating something you need to be able to respond to now and also in ten years. The parameters need to be there but there also needs to be a little flexibility built in.”

Telling the truth about your brand is no longer a luxury but a necessity as the world moves deeper into relationships that are built on digital communication. The power your customers wield in that story cannot be ignored as the concept of “brand champions” becomes more mainstream.

Sources:

- Micah Wimberley, interview
- http://adage.com/article/cmo-strategy/resurgence-corporate-brand/240855/
- http://www.forbes.com/sites/kylewong/2013/11/05/how-consumers-are-changing-the-face-of-your-brand/

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Micah Wimberley

Micah Wimberly has been a Creative Director at Culture Farm for the past six years and has a BFA in Communication Design from the University of North Texas.

Mobile Movement

entry 01/06/2014 :

It’s not exactly a revelation that mobile devices have taken over in a permanent way. The more relevant questions are to what extent and what does mobile mean for the future of web commerce? Time magazine recently did an international poll of 5,000 Americans, Britons, South Koreans, Chinese, Indians, South Africans, Indonesians, and Brazilians on their mobile usage. 84% say they couldn’t go one day without their phones and 20% check their phone every 10 minutes. Sound familiar?

 

For marketers, it sounds a lot like the best billboard ever made: the opportunity to capture that many eyes every ten minutes of every day for a consistent seven days a week. European telecom giant O2 recently ranked cell phone app usage and found that the most frequent use of the smartphone isn’t actually phone calls at all. The phone feature is really just an app itself and when ranked with other apps in terms of minutes/day usage, comes in fifth:

 

1. Browsing the internet

2. Checking social networks

3. Playing games

4. Listening to music

5. Making calls

6. Checking/writing emails

7. Text messaging

8. Watching TV/films

9. Reading books

10. Taking photographs

 

Clearly, the smartphone has little to do with placing a call. Kayla Green, digital strategy director at Saatchi & Saatchi, estimates that 15% of all web traffic comes from people accessing websites with mobile devices. She has also found that 86% of smartphone and tablet owners use these devices while doing something else like watching TV. 40% of smartphone owners use their phones while running errands. Dwindling are the days of web searches, price checking and shopping from a desktop. Optimizing your website for smartphone and tablet usage is essential for the mobile, multi-tasking world we live in.

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Mobile Movement

What we’re reading. - Huffington Post: http://huff.to/1jq3pEA - Time Techland: http://ti.me/18wEY18 - Huffington Post: http://huff.to/1drB2OY, Kayla Green. (June 2013). Strategic Mobile Marketing. MediaBistro.

A Case for Social

entry 01/06/2014 :

Defining the relationship between social media and ROI has so far proven a slippery task. With many holiday social media yields adding up to only 2% of sales, many industry-wide are investigating the effectiveness of social media as a marketing platform. So what is the impact of social media, and how can it be measured?

 

In their book ‘The Power of 2,’ Rodd Wagner and Gale Muller analyze the dynamic between legendary basketball players Karl Malone and John Stockton. Malone, nicknamed the ‘Mailman’ because he always delivered, is one of the top scoring NBA athletes of all time. Stockton’s career was defined by a record number of assists. Essentially, he set up the shots that Malone took. “An assist man needs a ‘finisher,’” wrote Jack McCallum in a 1998 Sports Illustrated article, “and it’s no secret that Stockton is looking for the ‘Mailman’ most of the time.” With so many trying to pin point which of the two is solely responsible for their success playing for the Jazz, Wagner and Muller suggest that neither can be credited alone: success came through the collaboration of their complementary strengths.

 

Much is the same with traditional marketing tactics and social media strategies. It’s clear with early holiday sales stats that social alone is not successful at generating sales. So what are social’s strengths?

 

Jay Henderson, strategy director at IBM Smarter Commerce, explains that the strengths of social are indirect. In a recent Mashable interview, he encouraged frustrated marketers to use social’s “huge indirect influence” on “eventual sales” by focusing on building brand loyalty and awareness. “Our ability to attribute success to the influence of social media will improve over time,” Henderson says. “As long as you can show the influence that social media is having on the eventual purchase, that should be more than enough to justify the investment that marketers are making in those channels.” So how do you measure something fluid like ‘influence?’

 

Business Insider cites a study conducted by the Internet Advertising Bureau which measured that consumers are actually 90% more likely to recommend a brand after interacting with them on their social platforms: “Heinz, Kettle and Twinings found that social media can drive ROI by driving brand sentiment, encouraging consumer engagement and increasing brand loyalty.” Ian Ralph, the director at marketing sciences who conducted the research, adds, “By making people love, not just like your brand, you’re more likely to drive future purchases and increase sales.” He explains that creating an emotional connection with fans is how this is done. A connection like this results from meaningful conversation with customers centered around timely, concise and relevant content. Developing these relationships with your customers ultimately drive sales, “assisting” in the sale itself. It all has to do with how effectively your marketing and social media strategies are integrated.

 

So while the marketing makes the slam-dunks, social creates the connections and provides the customer service that points consumers in the direction of your products. The inherent strengths of each require separate measurements to define success but when used together will drive a more powerful influence on ROI and consumer sentiment.

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A Case for Social

What we’re reading. - AdAge Digital: http://bit.ly/IPWpjh - Mashable: http://on.mash.to/1iz1nS7 - Business Insider: http://read.bi/1fkHHfW, ‘The Power of 2’ By Rodd Wagner and Gale Muller.

On Being A Copyfighter

entry 12/23/2013 : copywriting, culturefarm,

The biggest compliment I ever received was from an art director at Tracy Locke. “Your writing has balls,” she said at a party after a couple of beers. When I asked her to clarify, she said quickly before her beer reached her lips, “It’s just never safe.” Every writer has their own style. For me that style has always been using humor to make a point about a product’s promise. It has also been to use an interrupter to engage the reader so that he or she will be interested enough to listen to my radio spot or look at our digital ad. Interrupters are simply any element that makes someone stop and think a moment about what’s being said or written. I once wrote a radio spot for a casino doing a Saint Paddy’s Day promotion. They had leprechauns on the casino floor passing out gold coins, and I asked my account director to find out how tall the leprechauns were. Come to find out, the leprechauns were just average sized men. I crafted a spot that focused on the height of the leprechauns to tell the story of the casino passing out free gold coins. “Come to our Acme Casino where you will see the largest leprechauns in the world. They’re about the average height of a normal man, but in terms of leprechauns, they’re giant! At least 5 feet 7 inches tall, the size of an average man!” Every spot needs an angle to create interest and sometimes you have to think creatively about how to get one. I’ve always been guilty of writing for myself. And I’m a very tough critic. If a client asks me to write something that simply doesn’t add up or isn’t funny, I will rewrite and rewrite and rewrite until they cave. Ultimately, I’ve found that’s the best way to keep clients. Because in the short run, some clients may like the safe writing. But not in the long run. It’s the writers that really care about the copy they’re writing, those who constantly evaluate whether the words represent the product in the best way possible. Give me a difficult writer any day over an easy one who never pushes back; I want someone who fights for their copy because they really believe in it. I always find an angle that hopefully entertains the reader. One that wraps my communication around the product’s promise in an interesting way. I want writing with balls. It has nothing to do with sexual innuendos. It has to do with a writer who is not scared. Thanks slightly inebriated art director who shall remain unnamed, I thank you for your compliment.

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Scott Collins

Scott is currently Group Creative Director at Culture Farm, LLC. He has previously worked for Tracy Locke in the same capacity and as copywriter for Fogarty Klein Monroe. He received a BFA in Advertising from Southern Methodist University.

The Sloppy ‘Joel’

entry 12/22/2013 : food, recipes,

When our photographer Joel made his version of the classic Sloppy Joe for us at the office, we couldn’t resist. Enjoy!

Ingredients.
Brisket, 2lbs.
Low-Fat Beef sausage, 5 links
Favorite Seasoning (Fiesta Brisket Rub)
Serrano Peppers, crushed, 2-3
6oz. New Castle Beer
Stubbs Spicy BBQ Sauce
Bull’s-Eye Original BBQ Sauce
Whole Wheat Buns
Red onion

Directions.
Rub seasoning and crushed peppers on brisket, place in crock-pot
Slice up sausage and add to brisket
Combine beer, both BBQ sauces and add half of the mixture to crock pot
Slice the meat a few times on top and cook for three hours
Flip brisket over, shred meat and add the remaining half of the BBQ sauce and cook for two more hours.
Slice up the onion, brown the buns and get sloppy!

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Joel Hodge

Joel does photography and video for Culture Farm and has a BFA in photography from A&M Commerce.

Blackberries…

entry 11/11/2013 : clients, cowboy chicken,

Blackberries Almost At An End

After last year’s successful debut, Southern Blackberry Cobbler has been put back on the menu at Cowboy Chicken until January 2104. Don’t worry, it still comes with a scoop of Bluebell ice cream on the side but this year there was a new blackberry item making an appearance alongside the cobbler.

For a limited time, the beverage menu will also include a specialty sweet tea. It’s a blend of Keemun and China Black Tea leaves infused with the natural flavor of blackberries.

“Our Southern Blackberry Tea is a perfect blend of sweet and tart,” said Sean Kennedy, President of Cowboy Chicken. “Folks seemed to really like our Southern Blackberry Cobbler we introduced last year, so this year we decided to add to our Southern Blackberry line up by adding a sweet tea.”

This fall, we’ll be taking our blackberries by the slice AND gallon. Hurry up while they’re still around!

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Cowboy Chicken

COWBOY CHICKEN is a fast-casual restaurant based in Dallas specializing in all natural, hand-seasoned, wood fired rotisserie chicken.

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