# Uncategorized

    • 15
    • January
    • 2014

    What’s in a Brand?

    Posted in Uncategorized at 9:52 pm From Scott Collins

    Harry McCann used the slogan “The truth well told” to describe the ultimate goal of advertising. This idea, we believe, goes beyond selling a product and reaches into a company’s identity. The best brands not only tell the truth about their products but about themselves as well.

    • 6
    • January
    • 2014

    Mobile Movement

    Posted in Uncategorized at 7:00 pm From Ashley Braitwaite

    It’s not exactly a revelation that mobile devices have taken over in a permanent way. The more relevant questions are to what extent and what does mobile mean for the future of web commerce? Time magazine recently did an international poll of 5,000 Americans, Britons, South Koreans, Chinese, Indians, South Africans, Indonesians, and Brazilians on … Continue reading “Mobile Movement”

    • 6
    • January
    • 2014

    A Case for Social

    Posted in Uncategorized at 6:03 pm From Ashley Braitwaite

    “By making people love, not just like your brand, you’re more likely to drive future purchases and increase sales.”