# Uncategorized

    • 15
    • January
    • 2014

    What’s in a Brand?

    Posted in Uncategorized at 9:52 pm From Scott Collins

    Harry McCann used the slogan “The truth well told” to describe the ultimate goal of advertising. This idea, we believe, goes beyond selling a product and reaches into a company’s identity. The best brands not only tell the truth about their products but about themselves as well.